| Сфера деятельности: |
Маркетинг\реклама\PR |
| Специализация: |
Below The Line (BTL) \ Планирование/Размещение рекламы \ Продвижение/Специальные мероприятия |
Должностные обязанности
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Reports To General Manager Russia
Key Relationships
Developing Markets Commercial Team
Marketing Team
Local Marketing agencies
Distributors
Retail customers
Deliver Brand’s P&L’s to 5yr plan, and adjusted LE’s.
Assist in the development and implementation of Brand’s strategy for growth in Russia in conjunction with the General Manager Russia and Global Brand Director (HQ).
Further our understanding of our consumers and shoppers, and develop customer and brand-building programs that address both.
Work with sub-distributors and wholesalers to develop regional / channel specific programs
Working with the Brand Ambassadors develop and implement growth drivers to positively impact attitudes and behaviors including advertising, PR, sponsorship, experiential marketing programmes and trade marketing programmes
Work closely with the local market to review market performance and provide information and materials to drive the brand locally
Monitor and evaluate competitive activity, making key recommendations that keep Brand on its planned value growth trajectory
Develop strong stakeholder relationships in local markets, and Global Brand Teams necessary to achieve brand ambitions
Effectively monitor and evaluate financial budgets and ensure agreed pricing strategy is implemented
Core Role – Functional Competencies
People Management
Demonstrates skills in leading and managing individuals and / or teams
Marketing Excellence
Uses business and market understanding to drive profitable brand and business growth
Commercial Excellence
Uses commercial knowledge to drive profitable business growth
Influencing
Demonstrates an ability to persuade, convince others to follow a course of action
Job Purpose
To develop and deliver well-executed marketing programmes that delivers the Russian Brand P&L and drive the global ambition for the brand within the Russian Market.
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Требования к кандидату
| Общий стаж работы: |
от 1 года до 3 лет |
| Работа с компьютером: |
уверенный пользователь |
| Профессиональные навыки: |
опыт работы Бренд-менеджером, директором по маркетингу в западных компаниях (желательно алкоголь). Обязательно опыт стратегического планирования, построения бренда.
Свободный английский!
Желательно западное образование.
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Знание иностранных языков
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английский
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в совершенстве
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Контактная информация
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